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Designing Brand Identity
Designing Brand Identity
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No entry holds this book yet. It reached the reference because someone recommended it.
Who recommended it 2 · 1 direct
Ran Segalldirect
ransegall.com — 'Gear & Book Recommendations by Ran Segall' (Recommended Reading section)
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Essential Graphic design & typography reading list
“A practical handbook for the brand identity process from research through implementation. It grounds typographic and grid decisions in the real constraints of client work: how a logo must function at scale, in black and white, in motion. Reading it after the more theoretical books shows how principles get tested.”
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