Kleon presents ten short chapters on creative work, built on the argument that nothing is original and that all creative work builds on what came before, so the useful question is what to steal and from whom rather than how to be original.
His practical positions include studying your influences deliberately and tracing their influences in turn; imitating many sources rather than one, since copying one produces a copy and copying many produces something new; starting before you feel ready because you learn the work by doing it; making the thing you want to see, since that is the only reliable guide to what to make; keeping side projects and hobbies because the useful material comes from what appears to be procrastination; and separating the computer, which is good for editing, from analogue tools, which he argues are better for generating.
He also argues for geographic and social independence, for being nice online, for sharing work openly rather than protecting it, for keeping a day job and its structure, and for the value of constraints in producing work at all.
The book is very short, heavily illustrated and designed to be read in an hour. It contains no research and Kleon states positions rather than arguing them. Much of it restates advice that other writers have given at greater length, including Lewis Hyde on the gift and Jonathan Lethem on plagiarism. Its value is compression and usability. It is the shortest available statement of the position that creative work proceeds by combination rather than by invention, and its instructions are specific enough to act on immediately.
Anyone starting creative work who wants a very short push and a set of specific instructions rather than a theory.
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