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Howard Schultz
Former chief executive and chairman of Starbucks, which he grew from a small Seattle retailer into a global chain.
Pour Your Heart Into It and From the Ground Up describe how a service format was standardised across thousands of locations while the company paid for health coverage and equity for hourly staff, and what that cost. Onward records the 2008 turnaround - closing stores, retraining baristas, cutting a growth plan the founder had approved - and is the more useful account for anyone operating under pressure.
3 books of their own
Books they wrote 3
Start here
- Pour Your Heart Into ItHoward Schultz, Dori Jones Yang, 1997
- Onward: How Starbucks Fought for Its Life without Losing Its SoulHoward Schultz, Joanne Gordon, 2011
- From the Ground UpHoward Schultz, Joanne Gordon, 2019
Howard Schultz, Dori Jones Yang · 1997 · Insider account: Schultz on building the company to 1997.
Howard Schultz, Joanne Gordon · 2011 · Insider account: Schultz's 2008 return and the store closures.
Howard Schultz, Joanne Gordon · 2019 · Insider account: later memoir on social responsibility and politics.