The Investor's Shelf — one book
Alchemy: The Surprising Power of Ideas That 
Alchemy: The Surprising Power of Ideas That Don't Make Sense
US subtitle differs; Open Library unreachable this run.
About Rory Sutherland
Vice Chairman, Ogilvy UK; founder of Ogilvy's behavioural science practice and former President of the Institute of Practitioners in Advertising
Alchemy outlived its news cycle as the practitioner's case for psycho-logic over spreadsheet rationality, backed by a thirty-year advertising record.
Where it sits in the reference 1
Strategists
Who recommended it 1
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