The Investor's Shelf — one book
Contagious: Why Things Catch On
Contagious: Why Things Catch On
Where it sits in the reference 0
No entry holds this book yet. It reached the reference because someone recommended it.
Who recommended it 2 · 1 direct
Tony Hsiehdirect
Zappos Insights — 'The Zappos Family Library Book List' (archived Oct 2016 capture; the list Zappos published of the books it gives team members free of charge)
Superbook reading listsreported
The best books on marketing and growth
“Berger's research-backed framework — STEPPS (Social Currency, Triggers, Emotion, Public, Practical Value, Stories) — explains why some ideas, products, and messages spread while others don't. Empirical rather than anecdotal, which makes it more reliable than most word-of-mouth advice.”
Similar books 6
Chosen by shared topics, the entries that hold them, and the people who recommended both.
A Technique for Producing Ideas
A Technique for Producing IdeasJames Webb YoungAlchemy: The Surprising Power of Ideas That 
Alchemy: The Surprising Power of Ideas That Don't Make SenseRory SutherlandContagious
ContagiousJonah BergerPriceless
PricelessWilliam PoundstoneSpent
SpentGeoffrey MillerStart at the End
Start at the EndMatt Wallaert