The Investor's Shelf — one book
Marketing Channels

Marketing Channels

Anne T. Coughlan, Erin Anderson, Louis W. Stern, Adel El-Ansary
2001
T4 590 pages · about 9h 50m to read OL19370682Wgoodreads

The academic text on channel design, territories and exclusive rights.

Sales and Marketing

Where it sits in the reference 1

Dealerships and distribution rights
Business models

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