The Investor's Shelf — one book
Nike Culture: The Sign of the Swoosh

Nike Culture: The Sign of the Swoosh

Robert Goldman, Stephen Papson
1998
T4 208 pages · about 3h 28m to read OL3750688Wgoodreads

Analysis of the brand-marketing machine at its peak.

Company HistoriesSociology and CultureSales and Marketing

Where it sits in the reference 1

Nike
Companies

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