The Investor's Shelf — one book
Obviously Awesome
Obviously Awesome
Positioning for software that serves one industry rather than everyone.
Where it sits in the reference 1
Business models
Who recommended it 2 · 1 direct
Superbook reading listsreported
The best books on marketing and growth
“April Dunford's hands-on guide to positioning for B2B products. Where Ries and Trout are conceptual, Dunford is operational: she gives you a five-component framework and a process for running a positioning workshop with your team. The clearest modern treatment of the craft.”
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