The Investor's Shelf — one book
Originals

Originals

Adam Grant
2001
T2 336 pages · about 5h 36m to read OL20218426Wgoodreads

Summary

Grant examines how people generate and advance novel ideas, arguing against several common beliefs about originality. He argues that original thinkers are not unusual risk-takers, and that many keep stable jobs while pursuing new ventures, which he presents as risk balancing rather than as timidity. He cites research finding that entrepreneurs who kept their day jobs had lower failure rates than those who quit.

On idea generation he argues that quality follows from quantity, since the most prolific producers in creative fields also produced the best work, and that people cannot reliably identify their own best ideas. Managers evaluate ideas worse than peers do, and creators overrate their own. He argues for generating many ideas and using peer evaluation to select.

On timing he presents evidence that first movers frequently lose to later entrants who learn from their mistakes, and that procrastination in the middle of a creative task can improve the result by allowing divergent thinking. On advancing ideas he covers the Sarick effect, where leading with the weaknesses of your proposal increases persuasiveness with audiences who have power over you, coalition building among moderates rather than radicals, and the finding that mere exposure makes an unfamiliar idea acceptable after roughly ten to twenty encounters.

His organisational chapters argue for dissent as a requirement rather than a tolerance, using Bridgewater as an example, and against hiring for culture fit. The book is a synthesis of other researchers' work with Grant's framing, and some studies cited have replicated poorly. The examples are chosen to support the argument and the counterexamples are not tested. The material on presenting ideas upward is the most immediately usable.

Key takeaways 8

  1. Entrepreneurs who kept their existing jobs while starting ventures had lower failure rates than those who quit, which reverses the standard account of risk-taking.
  2. Producing a large volume of ideas is the reliable route to producing good ones, and the most prolific creators also produced the best work.
  3. Creators cannot identify their own best ideas, and peers evaluate them more accurately than either the creator or managers do.
  4. First movers frequently lose to later entrants, because the pioneers absorb the cost of discovering what does not work.
  5. Leading with the weaknesses of a proposal increases persuasiveness when the audience has power over you, because it establishes credibility and reduces their counterargument.
  6. An unfamiliar idea becomes acceptable through repeated exposure, so proposals should be introduced repeatedly before a decision is requested.
  7. Building coalitions requires moderating the presentation of a radical idea and allying with adjacent groups rather than only with those who already agree.
  8. Dissent must be required structurally rather than merely permitted, because permission alone does not overcome the incentive to stay silent.

Who should read it

Operators trying to advance new ideas inside an organisation, and managers who want to know why good proposals are being filtered out.

About Adam Grant

Organisational psychologist and professor of management at the Wharton School, University of Pennsylvania.

Give and Take presents evidence that people who default to helping others cluster at both the bottom and the top of performance distributions, and identifies what separates the two groups - directly useful for anyone designing incentives or picking partners. Think Again and Originals cover how people revise beliefs against new evidence and how unfamiliar ideas get championed inside established organisations.

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Where it sits in the reference 1

Academics

Who recommended it 9 · 1 direct

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