The Other Guy Blinked: How Pepsi Won the Col

The Other Guy Blinked: How Pepsi Won the Cola Wars

Roger Enrico, Jesse Kornbluth
1986
T3 280 pages · about 4h 40m to read OL5267788Wgoodreads

Insider account: Pepsi's president on the New Coke episode.

Company HistoriesSales and Marketing

Where it sits in the reference 1

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