
The canonical account, by the Fortune reporter who asked the first question.
McLean and Elkind, Fortune journalists, reconstruct Enron's rise and its 2001 bankruptcy. McLean wrote the March 2001 Fortune article asking how Enron made its money, which was the first serious public challenge to the company.
The accounting mechanisms are explained clearly. Mark to market accounting, which Enron obtained approval to use for its energy trading business, allowed the company to book the entire estimated future profit of a long-term contract at signing, which meant reported earnings reflected estimates made by the people compensated on them. The special purpose entities, particularly the LJM partnerships run by chief financial officer Andrew Fastow, moved debt off the balance sheet and were capitalised partly with Enron's own stock, which meant the structures failed exactly when the share price fell.
The cultural material covers the performance review committee that ranked and removed employees annually, the compensation structure that rewarded deal signing rather than deal performance, and the promotion of traders whose reported profits were estimates. The enabling institutions receive substantial attention: Arthur Andersen earned large consulting fees alongside its audit work, the banks structured the entities and sold the securities, the rating agencies maintained investment grade until days before bankruptcy, and equity analysts maintained buy recommendations throughout.
The book is journalism and the accounting explanation, while clear, is necessarily simplified. It concentrates on individuals rather than on the regulatory structure that permitted the arrangements. It remains the standard account and the best available explanation of how the specific mechanisms worked.
Investors and directors who want the clearest account of how off-balance-sheet structures and mark to market accounting were actually used to conceal losses.
Investigative business journalist; Vanity Fair contributing editor, formerly Fortune
The Smartest Guys in the Room remains the definitive account of Enron and her Fortune reporting broke the story before the collapse.
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