The Investor's Shelf — one book
Why We Buy

Why We Buy

Paco Underhill
1999
T2 256 pages · about 4h 16m to read OL8311868Wgoodreads

Retail conversion economics observed on the shop floor.

Sales and MarketingPsychology and Behaviour

Where it sits in the reference 1

Retail and big-box
Business models

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