Coca-Cola

Companiesfood-and-beverage

The canonical global consumer brand, with a substantial history literature covering the bottling system, the formula and the cola wars.

8 books

Start here

  1. Secret FormulaFrederick Allen, 1994
  2. For God, Country and Coca-ColaMark Pendergrast, 1993
  3. Citizen Coke: The Making of Coca-Cola CapitalismBartow J. Elmore, 2014

Books 8

For God, Country and Coca-Cola
T1 For God, Country and Coca-Cola
Mark Pendergrast · 1993 · The definitive unauthorized history of the company and drink.
Open Library
Secret Formula
T2 Secret Formula
Frederick Allen · 1994 · Woodruff, the bottlers' contract, and the making of the brand.
Open Library
Mohnish Pabrai
The Real Thing: Truth and Power at the Coca-
T2 The Real Thing: Truth and Power at the Coca-Cola Company
Constance L. Hays · 2004 · Reporting on the bottler conflicts and the Ivester collapse.
Open Library
Citizen Coke: The Making of Coca-Cola Capita
T2 Citizen Coke: The Making of Coca-Cola Capitalism
Bartow J. Elmore · 2014 · Environmental history of the water, sugar and caffeine supply chain.
Open Library
The Cola Wars
T3 The Cola Wars
J. C. Louis, Harvey Z. Yazijian · 1980 · The classic account of the Coke-Pepsi rivalry.
Open Library
I'd Like the World to Buy a Coke
T3 I'd Like the World to Buy a Coke
David Greising · 1998 · Biography of Roberto Goizueta and the 1980s-90s value creation.
Open Library
Mohnish Pabrai
Inside Coca-Cola: A CEO's Life Story
T3 Inside Coca-Cola: A CEO's Life Story
Neville Isdell, David Beasley · 2011 · Insider memoir by the CEO who ran the 2004 turnaround.
Open Library
Mohnish Pabrai
Coca-Globalization: Following Soft Drinks fr
T4 Coca-Globalization: Following Soft Drinks from New York to New Guinea
Robert J. Foster · 2008 · Academic study of the bottling and distribution system abroad.
Open Library