Procter & Gamble

Companiesconsumer-goods

The company that invented brand management; its literature is mostly management doctrine plus a small number of critical and scholarly histories.

7 books

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  1. Soap Opera: The Inside Story of Procter & GambleAlecia Swasy, 1993
  2. Playing to Win: How Strategy Really WorksA. G. Lafley, Roger L. Martin, 2013
  3. Rising Tide: Lessons from 165 Years of Brand Building at Procter & GambleDavis Dyer, Frederick Dalzell, Rowena Olegario, 2004

Books 7

Soap Opera: The Inside Story of Procter & Ga
T2 Soap Opera: The Inside Story of Procter & Gamble
Alecia Swasy · 1993 · Critical account by the WSJ reporter P&G notoriously investigated.
Open Library
Playing to Win: How Strategy Really Works
T2 Playing to Win: How Strategy Really Works
A. G. Lafley, Roger L. Martin · 2013 · Insider account: Lafley's strategy framework drawn from P&G brands.
Open Library
Drew HoustonJustin KanMeg Whitman
Rising Tide: Lessons from 165 Years of Brand
T3 Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Davis Dyer, Frederick Dalzell, Rowena Olegario · 2004 · Company-commissioned business history by academic historians.
Open Library
The Game-Changer
T3 The Game-Changer
A. G. Lafley, Ram Charan · 2008 · Insider account: Lafley on making innovation a routine process.
Open Library
Eyes on Tomorrow: The Evolution of Procter &
T4 Eyes on Tomorrow: The Evolution of Procter & Gamble
Oscar Schisgall · 1981 · Authorized corporate history to 1980; dated but archival.
Open Library
Winning with the P&G 99
T4 Winning with the P&G 99
Charles L. Decker · 1998 · Distillation of P&G brand-management practice for operators.
Open Library
Grow: How Ideals Power Growth and Profit at
T4 Grow: How Ideals Power Growth and Profit at the World's Greatest Companies
Jim Stengel · 2011 · Insider account by P&G's global marketing officer.
Open Library