Yahoo

Companiesinternet-portals

Web portal that defined the 1990s internet and then lost search, social and mobile in turn; its literature is small and concentrated on the decline.

6 books

Start here

  1. Marissa Mayer and the Fight to Save Yahoo!Nicholas Carlson, 2015
  2. The SearchJohn Battelle, 2005
  3. Dot.conJohn Cassidy, 2002

Books 6

Dot.con
T2 Dot.con
John Cassidy · 2002 · The bubble that made and unmade Yahoo's valuation.
Open Library
The Search
T2 The Search
John Battelle · 2005 · The search business Yahoo outsourced to Google and never recovered.
Open Library
Gary VaynerchukKeith Rabois
Marissa Mayer and the Fight to Save Yahoo!
T2 Marissa Mayer and the Fight to Save Yahoo!
Nicholas Carlson · 2015 · The last turnaround attempt, with a long history of the decline.
Open Library
Architects of the Web
T3 Architects of the Web
Robert H. Reid · 1997 · Contemporary profiles including Yahoo's founding by Yang and Filo.
Open Library
Keith Rabois
The Internet Bubble
T3 The Internet Bubble
Anthony B. Perkins, Michael C. Perkins · 1999 · Written before the crash, naming Yahoo among the overvalued.
Open Library
Inside Yahoo!
T4 Inside Yahoo!
Karen Angel · 2002 · Subtitled Reinvention and the Road Ahead; written after the crash.
Open Library