Product Management and Design

Two jobs sit behind every shipped feature: finding a problem people already have, and making the thing you build understandable without instruction. Norman gives the vocabulary for the second, with affordances, signifiers and mapping, and Krug reduces it to usability rules a team can apply to a page in an afternoon. Cagan describes how empowered product teams work, why discovery has to run continuously alongside delivery, and what separates a product manager from a project manager; Torres turns discovery into a weekly interviewing habit. Fitzpatrick teaches the customer conversation that produces useful answers instead of encouragement, Knapp compresses a test of an idea into five days, and Eyal explains the habit loop that keeps people returning, which is worth reading with its ethics in mind.

9 books