The canonical global consumer brand, with a substantial history literature covering the bottling system, the formula and the cola wars.
A cultural and business history of America told through Coca-Cola.
How Asa Candler built Coca-Cola and Robert Woodruff made it a global brand.
“Great Book to help understand Coca-Cola.” — Mohnish Pabrai
Source: Mohnish's Bookshelf — Books on Entrepreneurship, Management and Leadership, entry 202
Recommended by: Mohnish Pabrai
Reporting on the bottler conflicts and the Ivester collapse.
Coca-Cola's supply chain of water, sugar and caffeine as environmental history.
The classic account of the Coke-Pepsi rivalry.
Biography of Roberto Goizueta and the 1980s-90s value creation.
Recommended by: Mohnish Pabrai
Insider memoir by the CEO who ran the 2004 turnaround.
Recommended by: Mohnish Pabrai
Academic study of the bottling and distribution system abroad.