Glen Bell opened the first Taco Bell in 1962, franchised it through the 1960s, and sold to PepsiCo in 1978; the chain is now part of Yum! Brands. Operators read it for early fast-food franchising and menu standardisation. Baldwin's Taco Titan is the authorised biography of Bell and the main source on the chain's founding.
Glen Bell's rise from poverty to build Taco Bell and sell it for $130 million.
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