A retail brand whose literature is dominated by Howard Schultz's three memoirs, with a thinner critical and cultural strand.
Insider account: Schultz on building the company to 1997.
Recommended by: Mohnish Pabrai
Insider account: Schultz's 2008 return and the store closures.
Recommended by: Ron Conway, Tom Bilyeu
What Starbucks sells besides coffee, from visits to hundreds of its stores.
Insider account: later memoir on social responsibility and politics.
Recommended by: Bill Gates
Consultant's distillation of Starbucks service principles.
Insider account: a fired ad executive's memoir as a barista.
Mohnish Pabrairecommends 1 book here
Bill Gatesrecommends 1 book here
Ron Conwayrecommends 1 book here
Tom Bilyeurecommends 1 book here