
Cultural historian on what the brand actually sells.
Chosen by shared topics, the entries that hold them, and the people who recommended both.
Insider account: later memoir on social responsibility and politics.
Recommended by: Bill Gates
Insider account: Schultz's 2008 return and the store closures.
Recommended by: Ron Conway, Tom Bilyeu
Insider account: Schultz on building the company to 1997.
Recommended by: Mohnish Pabrai
Consultant's distillation of Starbucks service principles.
A former distributor on the ideology that sustains recruitment.
How Kodak's advertising taught Americans what to photograph.
Topics