Holds essays and criticism on American and Western culture, from Orwell, Didion and Tom Wolfe to Lasch, plus reporting on brands, fast food, luxury, sport, music and the industries that sell to consumers.
How fast food reshaped farming, meatpacking, food science and low-wage work.
Recommended by: Mohnish Pabrai, Kevin Rose, Richard Branson
How slot machines are designed to keep gamblers playing longer.
Recommended by: Nir Eyal, Tristan Harris
America's opioid crisis from OxyContin's 1996 launch through Central Appalachia.
How American life changed between 1900 and 1950.
Recommended by: Morgan Housel, Paul Graham
Arguments for consumers to question and take on the corporate superbrands.
The first book to expose OxyContin marketing; reissued 2018.
What Wal-Mart's scale does to its suppliers, its towns and prices everywhere.
How family luxury houses became conglomerates selling to the mass affluent.
How the cigarette rose in 20th-century America, and how its harm was proved.
Ethnography of auctions, fairs and studios.
Why football clubs are poor businesses but resilient assets.
How processed-food makers engineer salt, sugar and fat to make people eat more.
America's opiate epidemic, seen from the demand side of the OxyContin market.
Recommended by: Chris Sacca
The rise and fall of the American department store, with Sears throughout.
How the Premier League turned clubs into globally traded media assets.
Three false beliefs taught to young Americans, and how they harm their minds.
Recommended by: Eric Weinstein, Julian Shapiro and 2 others
The economics of the music industry, where superstar markets show up in pure form.
A former distributor on the ideology that sustains recruitment.
The standardisation model that made the chain scalable.
A critical look at the arithmetic behind multi-level marketing pay plans.
How fashion became a branded consumer-goods business.
How Kodak's advertising taught Americans what to photograph.
How Las Vegas grew from the Rat Pack era into a family holiday city.
Business-press account of supplier and wage pressure.
The economic, political and personal costs of making and buying everything cheaply.
What Starbucks sells besides coffee, from visits to hundreds of its stores.
How free tap water became bottled water, one of the most profitable products sold.
How tobacco chemists engineered cigarettes, drawn from the industry's own documents.
How Star Wars merchandise came to outgrow the films that created it.
How Rudy Kurniawan faked rare Burgundy wines, and how he was caught.
The rise of the mega-galleries and the money in the contemporary art market.
How a West Virginia town of 382 people got 12 million opioid pills in three years.
Why multi-level marketing's economics need constant recruitment to survive.
Argument that rich societies have stagnated into repetition and sterility
Recommended by: Peter Thiel
How ownership of American agriculture came to sit with a few families and firms.
Recommended by: Nat Eliason, Patrick Collison, Ed Cooke
Essays on farm life in Maine, written after leaving New York City.
Recommended by: Ann Handley
Recommended by: Audrey Gelman, Kara Swisher
Following Ken Kesey and the Merry Pranksters through the 1960s counterculture.
Recommended by: Stewart Brand, Tim O’Reilly
Freud, Marx and Lévi-Strauss as cases of the Jewish struggle with Gentile civility.
Recommended by: Marc Andreessen
Recommended by: Marc Andreessen
Recommended by: Antonio García Martínez
Recommended by: Jim Collins, Brian Grazer
Recommended by: Patrick Collison, Audrey Gelman and 1 other
Subtitled 'Multiculturalism and Political Intolerance on Campus'
Recommended by: Keith Rabois, Marc Andreessen
Recommended by: Mohnish Pabrai
Comic essays on a life from a Raleigh childhood to drink- and drug-filled college.
Recommended by: Sophie Bakalar
Recommended by: Mohnish Pabrai
An analysis of Nike's brand-marketing machine at its peak, built on the swoosh.
Recommended by: Mohnish Pabrai
Where the worry about others' judgement of us comes from, and how people overcome it.
Recommended by: Andrew Wilkinson, Garry Tan
A boy from a poor, broken home discovers football and rises to the NFL.
Recommended by: Ev Williams
Recommended by: Patrick Collison, Frank Blake
Recommended by: Marc Andreessen
Recommended by: Andrew Wilkinson, Mohnish Pabrai and 1 other
Recommended by: Naval Ravikant
Recommended by: Patrick Collison
Recommended by: Mohnish Pabrai, Nat Eliason
Essays on carnival hokum, magical thinking and Washington's cult of expertise.
Recommended by: Patrick Collison
Recommended by: Mohnish Pabrai
Portraits of people living lives of extreme ethical commitment to helping strangers.
Recommended by: Patrick Collison, Nick Thompson
Recommended by: Patrick O'Shaughnessy
Recommended by: Zoë Foster Blake
Recommended by: Patrick Collison
Recommended by: Mohnish Pabrai
The gritty reality behind the hoop dreams of America's young basketball prodigies.
Recommended by: Jeff Jordan
Two satirical essays on class, status and race in America around 1970.
Recommended by: Marc Andreessen
Paul Grahamrecommends 3 books here
Mark Zuckerbergrecommends 1 book here