
The externalities of the discount model.
Chosen by shared topics, the entries that hold them, and the people who recommended both.
How family luxury houses became conglomerates selling to the mass affluent.
An academic study of how new ideas spread.
Recommended by: Patrick O'Shaughnessy
A critical look at the arithmetic behind multi-level marketing pay plans.
An analysis of Nike's brand-marketing machine at its peak, built on the swoosh.
Arguments for consumers to question and take on the corporate superbrands.
How fashion became a branded consumer-goods business.
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