
The adoption curve everyone else borrows from.
Chosen by shared topics, the entries that hold them, and the people who recommended both.
The economic, political and personal costs of making and buying everything cheaply.
Innovation as a learnable discipline, with seven sources of opportunity to search.
Recommended by: Patrick Collison, Matt Mullenweg and 1 other
Why startups should build something new and own a small market before growing.
Recommended by: Balaji S. Srinivasan, Eric Weinstein and 36 others
Organized as short research-backed chapters on how people see, remember, decide, and feel, this is the most accessible bridge between cognitive science and design practice. The sections on peripheral vision, progressive disclosure, and intrinsic motivation are particularly applicable to interface work.
Recommended by: Jan Losert, Johnnie Gomez, Nir Eyal
Goal-directed design and personas: fitting software to how users think it works.
How designers persuade engineers, managers and executives that a design is right.
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