Pricing power derived from brand scarcity, and the permanent tension between exclusivity and the scale that conglomerates demand.
How family luxury houses became conglomerates selling to the mass affluent.
Gucci from a Florence leather shop through family collapse to its Tom Ford revival.
The standard analytical text on the LVMH-style brand model.
How fashion became a branded consumer-goods business.
Galliano and McQueen inside the LVMH and Kering machine.