Collectible wine and luxury brands are studied for the same reason: scarcity is manufactured, and the margin lives in the story.
Gucci from a Florence leather shop through family collapse to its Tom Ford revival.
The 1976 tasting of top French wines against new California ones, and its effects.
How family luxury houses became conglomerates selling to the mass affluent.
The record-priced 1787 Lafite said to be Jefferson's, and doubts about its origin.
Recommended by: Tim Ferriss
How the critic Robert Parker's palate came to set wine styles and prices worldwide.
The standard analytical text on the LVMH-style brand model.
How Rudy Kurniawan faked rare Burgundy wines, and how he was caught.
Extortion at Domaine de la Romanee-Conti.
Recommended by: Chris Sacca
Scratch-and-sniff scents like butter and grass, and the wines in which they show up.
Recommended by: Chris Sacca
Chris Saccarecommends 2 books here
Patrick Collisonrecommends 1 book here
Tim Ferrissrecommends 1 book here