Keith Rabois

How Salesforce was built, set out as 111 plays on marketing, sales and growth.

How Google disrupted newspapers, books, television and advertising.

Simplicity as Apple's operating principle, from the adman who worked with Jobs.

PayPal from Confinity and X.com through the merger to the 2002 sale to eBay.

Intel's history through Robert Noyce, Gordon Moore and Andy Grove.

Apple's growth from a garage workshop to a company with over $1 billion in sales.

How Method's eco-friendly cleaners took shelf space from P&G and Unilever.

The search industry from early engines to Google, and how paid search was invented.

Seven sources of lasting advantage, each a benefit plus a barrier to rivals.

Management as production: a manager's output is the output of the team they lead.

How Google hired and managed smart creatives, people who can't be told what to do.

Why most media companies destroy shareholder value: few have barriers to entry.

How a company can build new businesses through low-end and new-market disruption.

Contemporary profiles including Yahoo's founding by Yang and Filo.

Insider account by the engineer who built the iPhone keyboard.

Subtitled 'Big Ideas from the Computer Age'; collects early essays

Why organisations kill breakthrough projects, and how structure can protect them.

Subtitled 'Building a Business When There Are No Easy Answers'

A venture adviser on startups and the trap of the deferred life plan.

Jim Clark, founder of Silicon Graphics and Netscape, starts a third company in 1999.

Why startups should build something new and own a small market before growing.

Explains an action by tracing its causes back from neurons to hormones to evolution.

Experiments showing that people depart from rational choice in repeatable ways.

Early specialisation works only where rules are stable; elsewhere breadth wins.

Full-scale biography by a Harvard business historian.

How the NeXT and Pixar years changed Steve Jobs into the leader who rebuilt Apple.

Contemporaneous account of the NeXT failure.

A Jewish boy survives the war and Soviet rule in Hungary and escapes to America.

Building Creative Artists Agency into Hollywood's top agency, then failing at Disney.

How shared fictions such as money, nations and gods let humans cooperate at scale.

How cities developed, from Egypt and Mesopotamia through Greece and Rome to today.

Statistics without the maths, for reading claims: averages, correlation, regression.

How the science of cause and effect moved past 'correlation is not causation'.

The scientists racing to make the immune system fight cancer: immunotherapy's story.

How checklists stop experts in complex fields failing to apply what they know.

Build habits by making them obvious, attractive, easy and satisfying.

Get more with less by finding the 20% of effort that yields 80% of results.

Routines, tools and advice from over 200 podcast guests on health, wealth and wisdom.

How to separate skill from luck in business, sport and investing.

How exercise ties to human joys: self-expression, social connection and mastery.

How lack of sleep damages nearly every system in the body, and what sleep does.

How television turned public discourse from argument into entertainment.

An investor in Russia is expelled, his firms seized, and his lawyer Magnitsky dies.

How a coach took the 49ers from 2 and 14 to three Super Bowls with set standards.

Churchill's first year as prime minister, from Dunkirk through the Blitz.

Incerto volume 5

How AI could change crime, war, justice, jobs and what it means to be human.