Austen Allred

Musk's life from South Africa and PayPal to running SpaceX and Tesla at once.

Leonardo's life read through his notebooks, where art and science were one pursuit.

How a running-shoe importer became Nike, surviving one cash crisis after another.

Buffett's life to 2008, written with full access to his files and his friends.

From a Dayton bicycle shop to the first powered flights and the 1908 demonstrations.

How Rockefeller built Standard Oil, faced its breakup and gave his fortune away.

A novel setting Anna's ruinous affair against Levin's search for how to live.

A novel: a mathematician foresees an empire's fall and plans to shorten the dark age.

A novel of an amnesiac astronaut sent to stop a microbe that is dimming the sun.

A novel of a teenager hunting 1980s-themed puzzles in a virtual world for a fortune.

A novel of a hacker in a corporate-run America and its virtual world, the Metaverse.

Modern Stoicism; desire management and negative visualisation

A Roman emperor's private notes reminding himself to live by Stoic principles.

A father and son's motorcycle trip framing an inquiry into what Quality means.

Krug's web usability primer has stayed relevant for over two decades because its core argument — that good interfaces require no instruction — is timeless. The chapters on navigation conventions and usability testing with five users are still the most practical introduction to the discipline.

How Xerox PARC built the first personal computer and laser printer, and lost them.

Simplicity as Apple's operating principle, from the adman who worked with Jobs.

From abused child and 300-pound exterminator to Navy SEAL, and how to get tough.

A method for finding the few activities that matter and dropping the rest.

Extraordinary results come from narrowing focus to the one thing that matters most.

Three generations of hackers, from MIT's AI Lab to the Homebrew club and game makers.

Decision rules from building Bridgewater: radical truth and radical transparency.

Jim Clark, founder of Silicon Graphics and Netscape, starts a third company in 1999.

How the Mongol empire's trade and communication helped make the modern world.