David Cancel

How to win and keep agency clients and write advertising that sells.

Why tech products stall between early adopters and the mainstream, and how to cross.

Companies lose their position by broadening; narrowing the focus wins it back.

The SaaS growth playbook: niche, funnel, hiring cadence.

A four-step model for habit-forming products: trigger, action, reward, investment.

Rules for advertising that sells, drawn from direct-response testing.

Marketing happens in the buyer's mind: find an open position there and own it.

The outbound-SDR machine that most SaaS sales teams copied.

Advertising has stopped working; build products remarkable enough to talk about.

Musk's life from South Africa and PayPal to running SpaceX and Tesla at once.

How Walmart grew from one Arkansas store by cutting costs and prices.

How a running-shoe importer became Nike, surviving one cash crisis after another.

Steve Jobs's life and Apple's products, from forty interviews with him and many more.

A Hollywood producer's life behind The Godfather, Chinatown and Rosemary's Baby.

Management as production: a manager's output is the output of the team they lead.

Decision rules from building Bridgewater: radical truth and radical transparency.

A manifesto to rebuild firms for an age of automated white-collar work and design.

Coyle examines high-performing groups — SEAL teams, Pixar, the San Antonio Spurs — to identify the three skills that build strong cultures: building safety, sharing vulnerability, and establishing purpose. The research is descriptive rather than prescriptive, which makes it more credible than most culture books.

Effectiveness is learned practice: manage time, pick priorities, decide well.

Insider account of Google's people operations by its SVP of HR.

A step-by-step playbook for growing a small business, from Ramsey's own company.

Navy SEAL leadership doctrine adapted to running teams and firms

A chief executive's advice on the art of leadership.

Scott's two-axis framework — care personally, challenge directly — gives a practical vocabulary for the feedback conversations managers routinely avoid. The quadrant model (Radical Candor, Ruinous Empathy, Obnoxious Aggression, Manipulative Insincerity) is one of the most operationally useful tools in management writing.

Organisational health, clarity and cohesion, matters more than strategy or smarts.

How a coach took the 49ers from 2 and 14 to three Super Bowls with set standards.

Knowledge workers must run their own careers by knowing their strengths and values.

Big goals call for a fourth degree of action, massive action, beyond normal effort.

Extraordinary results come from narrowing focus to the one thing that matters most.

Six principles of compliance, from reciprocity to scarcity, and how sellers use them.

Field-tested tips for improving skills in sport, music, art, maths and business.

How talent is grown, not born, through a brain mechanism training can tap.

Kahneman's synthesis of behavioral economics is the cognitive science underpinning every negotiation tactic. Anchoring, loss aversion, framing effects, and the planning fallacy — understanding why these biases operate, not just that they exist, makes you harder to exploit and more honest about your own irrationality.

How Salesforce was built, set out as 111 plays on marketing, sales and growth.

How two fired executives built Home Depot into a national chain.

Amazon's first two decades, from an online bookshop to selling nearly everything.

Operating manual for scaling a company from fifty to thousands

Patagonia's founder on running a business against conventional growth logic

Subtitled 'Building a Business When There Are No Easy Answers'

A novel of a poor farmer's son who moves to the city and gets rich bottling water.

A novel of a teenager hunting 1980s-themed puzzles in a virtual world for a fortune.

A Roman emperor's private notes reminding himself to live by Stoic principles.

Builds out Munger's latticework idea from primary sources.

Quotation collection with commentary; thin, but the quotes are sourced.

Meditations and exercises for quieting thought and living in the present moment.