
Chosen by shared topics, the entries that hold them, and the people who recommended both.
Companies lose their position by broadening; narrowing the focus wins it back.
Recommended by: Mohnish Pabrai, Arianna Huffington and 3 others
Marketing happens in the buyer's mind: find an open position there and own it.
Recommended by: Patrick Collison, Aaron Levie, David Cancel and 4 others
Advertising has stopped working; build products remarkable enough to talk about.
Recommended by: Tony Hsieh, Cindy Eckert, David Cancel and 3 others
Harvard business historian; sets her brand-building against the whole industry.
No entry holds this book yet. It reached the reference because someone recommended it.
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