| AI, tools and transformation | Benedict Evans | 2026-09-03 |
| Ways to think about token pricing | Benedict Evans | 2026-07-09 |
| Predicting AI job exposure | Benedict Evans | 2026-05-24 |
| How will OpenAI compete? | Benedict Evans | 2026-02-19 |
| AI, networks and Mechanical Turks | Benedict Evans | 2025-11-23 |
| AI metrics | Benedict Evans | 2025-06-09 |
| GenAI’s adoption puzzle | Benedict Evans | 2025-05-25 |
| What kind of disruption? | Benedict Evans | 2025-03-14 |
| Apple innovation and execution | Benedict Evans | 2025-03-14 |
| The Deep Research problem | Benedict Evans | 2025-02-18 |
| Competing in search | Benedict Evans | 2024-08-19 |
| The AI summer | Benedict Evans | 2024-07-09 |
| The VR winter continues | Benedict Evans | 2024-07-08 |
| Apple intelligence and AI maximalism | Benedict Evans | 2024-06-20 |
| Building AI products | Benedict Evans | 2024-06-08 |
| Ways to think about AGI | Benedict Evans | 2024-05-04 |
| AI and problems of scale | Benedict Evans | 2024-04-29 |
| Looking for AI use-cases | Benedict Evans | 2024-04-19 |
| The problem of AI ethics | Benedict Evans | 2024-03-23 |
| Who cares about tech regulation? | Benedict Evans | 2024-03-21 |
| A month of the Vision Pro | Benedict Evans | 2024-03-17 |
| Remaking the app store | Benedict Evans | 2024-02-03 |
| Leaving Twitter | Benedict Evans | 2023-10-23 |
| Unbundling AI | Benedict Evans | 2023-10-05 |
| Generative AI and intellectual property | Benedict Evans | 2023-08-27 |
| When tech says ‘no’ | Benedict Evans | 2023-08-24 |
| AI and the automation of work | Benedict Evans | 2023-07-02 |
| Vision Pro | Benedict Evans | 2023-06-15 |
| Netflix, Shein and MrBeast | Benedict Evans | 2023-03-15 |
| Retail, search and Amazon’s $40bn ‘advertising’ business | Benedict Evans | 2023-03-06 |
| ChatGPT and the Imagenet moment | Benedict Evans | 2022-12-14 |
| Ways to think about a metaverse | Benedict Evans | 2022-10-31 |
| Rocket ships and tractors | Benedict Evans | 2022-08-25 |
| The FTC versus tech M&A | Benedict Evans | 2022-08-02 |
| Back to the trend line? | Benedict Evans | 2022-07-28 |
| There’s no such thing as data | Benedict Evans | 2022-05-31 |
| TV, merchant media and the unbundling of advertising | Benedict Evans | 2022-03-18 |
| Tech questions for 2022 | Benedict Evans | 2022-01-02 |
| Notes on newsletters | Benedict Evans | 2021-11-16 |
| When big tech buys small tech | Benedict Evans | 2021-11-12 |
| Metabrand | Benedict Evans | 2021-11-07 |
| Stepping out of the firehose | Benedict Evans | 2021-10-10 |
| Metaverse! Metaverse? Metaverse!! | Benedict Evans | 2021-10-09 |
| A decade of the Tim Cook machine | Benedict Evans | 2021-09-13 |
| Mainframes, ML and digital transformation | Benedict Evans | 2021-08-31 |
| Privacy, ads and confusion | Benedict Evans | 2021-08-27 |
| Can Apple change ads? | Benedict Evans | 2021-05-13 |
| Does Amazon know what it sells? | Benedict Evans | 2021-05-05 |
| Is content moderation a dead end? | Benedict Evans | 2021-04-13 |
| Amazon’s private labels | Benedict Evans | 2021-03-28 |
| Outgrowing software | Benedict Evans | 2021-03-18 |
| Are Amazon ads worth more than AWS? | Benedict Evans | 2021-03-14 |
| Paying for news | Benedict Evans | 2021-02-17 |
| Retail, rent and things that don't scale | Benedict Evans | 2021-02-06 |
| Platforms, bundling and kill zones | Benedict Evans | 2020-12-21 |
| The regulator’s puzzle | Benedict Evans | 2020-12-03 |
| Market definitions and tech monopolies | Benedict Evans | 2020-10-31 |
| The end of the American internet | Benedict Evans | 2020-10-03 |
| Would breaking up ‘big tech’ work? What would? | Benedict Evans | 2020-08-10 |
| What comes after Zoom? | Benedict Evans | 2020-06-22 |
| News by the ton: 75 years of US advertising | Benedict Evans | 2020-06-15 |
| Solving online events | Benedict Evans | 2020-06-04 |
| The future of work: social, pop culture and wood stain | Benedict Evans | 2020-06-01 |
| Not even wrong: ways to predict technology | Benedict Evans | 2020-05-16 |
| The VR winter | Benedict Evans | 2020-05-09 |
| COVID and forced experiments | Benedict Evans | 2020-04-13 |
| How to lose a monopoly: Microsoft, IBM and anti-trust | Benedict Evans | 2020-01-01 |
| The deployment phase of machine learning | Benedict Evans | 2019-10-04 |
| New Productivity | Benedict Evans | 2019-09-28 |
| Face recognition and AI ethics | Benedict Evans | 2019-09-09 |
| Computers that can see | Benedict Evans | 2019-07-20 |
| Notes on AI Bias | Benedict Evans | 2019-04-15 |
| Humans in the loop | Benedict Evans | 2019-04-11 |
| Smart home, machine learning and discovery | Benedict Evans | 2019-04-04 |
| Cameras that understand: portrait mode and Google Lens | Benedict Evans | 2019-02-06 |
| Is Alexa working? | Benedict Evans | 2019-01-30 |
| Should you care about 5G? | Benedict Evans | 2019-01-18 |
| Does AI make strong tech companies stronger? | Benedict Evans | 2018-12-20 |
| Ways to think about machine learning | Benedict Evans | 2018-06-22 |
| The death of the newsfeed | Benedict Evans | 2018-04-03 |
| Content isn’t king | Benedict Evans | 2017-07-16 |
| Creation and consumption | Benedict Evans | 2017-07-14 |
| Cars and second order consequences | Benedict Evans | 2017-03-30 |
| Voice and the uncanny valley of AI | Benedict Evans | 2017-03-09 |
| Asking the wrong questions | Benedict Evans | 2017-01-12 |
| Cameras, ecommerce and machine learning | Benedict Evans | 2016-11-20 |
| Echo, interfaces and friction | Benedict Evans | 2016-10-11 |
| Imaging, Snapchat and mobile | Benedict Evans | 2016-08-16 |
| In praise of failure | Benedict Evans | 2016-08-10 |
| AI, Apple and Google | Benedict Evans | 2016-06-23 |
| Inevitability in technology | Benedict Evans | 2016-05-03 |
| The VR idea maze | Benedict Evans | 2016-04-14 |
| Chat bots, conversation and AI as an interface | Benedict Evans | 2016-03-31 |
| Learning machine learning | Benedict Evans | 2016-03-15 |
| Disrupting mobile | Benedict Evans | 2016-03-09 |
| Mobile, smartphones and hindsight | Benedict Evans | 2016-02-19 |
| Lists are the new search | Benedict Evans | 2016-01-31 |
| TV, mobile and the living room | Benedict Evans | 2015-11-25 |
| Bay Area problems | Benedict Evans | 2015-11-15 |
| Mobile, ecosystems and the death of PCs | Benedict Evans | 2015-11-07 |
| Mobile is not a neutral platform | Benedict Evans | 2015-10-12 |
| Platforms, distribution and audience | Benedict Evans | 2015-09-20 |
| Subscription iPhones | Benedict Evans | 2015-09-13 |
| Is Twitter Excel or Photoshop? | Benedict Evans | 2015-09-11 |
| Podcast: iPhones, iPads Pro and Apple TVs | Benedict Evans | 2015-09-10 |
| Cars, newspapers and permissionless innovation | Benedict Evans | 2015-09-06 |
| Forget about the mobile internet | Benedict Evans | 2015-09-04 |
| How many pictures? | Benedict Evans | 2015-08-27 |
| Podcast: Ways to think about cars | Benedict Evans | 2015-08-25 |
| Ways to think about cars | Benedict Evans | 2015-08-22 |
| How is the Apple Watch doing? | Benedict Evans | 2015-08-13 |
| 35 years of US tech funding | Benedict Evans | 2015-08-12 |
| What would you miss? | Benedict Evans | 2015-08-11 |
| The smartphone is the new sun | Benedict Evans | 2015-08-02 |
| Microsoft, capitulation and the end of Windows Everywhere | Benedict Evans | 2015-07-28 |
| Apple's victory laps: notes in the margin | Benedict Evans | 2015-07-22 |
| Google Now, Maps and Apple Music | Benedict Evans | 2015-07-17 |
| Office, messaging and verbs | Benedict Evans | 2015-07-14 |
| Search, discovery and marketing | Benedict Evans | 2015-06-24 |
| Presentation: Mobile is eating the world | Benedict Evans | 2015-06-19 |
| US tech funding | Benedict Evans | 2015-06-15 |
| What are you afraid of? | Benedict Evans | 2015-06-14 |
| The (lack of) app store metrics | Benedict Evans | 2015-06-14 |
| Podcast: WWDC | Benedict Evans | 2015-06-10 |
| Podcast: Apple Watch | Benedict Evans | 2015-06-06 |
| 12 tablet apps | Benedict Evans | 2015-05-31 |
| Podcast: Google IO | Benedict Evans | 2015-05-30 |
| The future is mobile and apps, except that it isn't. | Benedict Evans | 2015-05-18 |
| Apps versus the web | Benedict Evans | 2015-05-14 |
| Mobile first | Benedict Evans | 2015-05-14 |
| What does Google need on mobile? | Benedict Evans | 2015-04-16 |
| Podcast: messaging and mobile platforms | Benedict Evans | 2015-04-03 |
| Messaging and mobile platforms | Benedict Evans | 2015-03-30 |
| Android taxonomies | Benedict Evans | 2015-03-16 |
| Why is Apple making a gold watch? | Benedict Evans | 2015-03-12 |
| Podcast: Apple watches | Benedict Evans | 2015-03-11 |
| Why do we care about Xiaomi? | Benedict Evans | 2015-03-07 |
| Notes on an Apple car | Benedict Evans | 2015-03-01 |
| Ways to think about market size. | Benedict Evans | 2015-02-28 |
| App store revenue, and selling to the world. | Benedict Evans | 2015-02-27 |
| In mobile, disruption comes from above | Benedict Evans | 2015-02-25 |
| Podcast: Slack, messaging and institutional memory | Benedict Evans | 2015-02-12 |
| In search of objects | Benedict Evans | 2015-02-10 |
| Apple on privacy, security and identity | Benedict Evans | 2015-02-02 |
| Podcast: Apple and mobile | Benedict Evans | 2015-01-30 |
| The home and the mobile supply chain | Benedict Evans | 2015-01-29 |
| Chart dump: Apple's monster quarter | Benedict Evans | 2015-01-27 |
| Resetting the score | Benedict Evans | 2015-01-14 |
| WhatsApp sails past SMS, but where does messaging go next? | Benedict Evans | 2015-01-12 |
| Podcast - new questions in mobile | Benedict Evans | 2014-12-17 |
| Ofcom's Global Media and Communications report | Benedict Evans | 2014-12-15 |
| How many people really care about Google Services? | Benedict Evans | 2014-12-04 |
| New questions in mobile | Benedict Evans | 2014-12-03 |
| Presentation at Bloomberg's The Year Ahead event. | Benedict Evans | 2014-11-17 |
| Podcast: tech is selling to everyone | Benedict Evans | 2014-11-04 |
| Apple Pay, partnerships and software as disruption | Benedict Evans | 2014-10-31 |
| Presentation: mobile is eating the world. | Benedict Evans | 2014-10-29 |
| How many ecosystems? | Benedict Evans | 2014-10-14 |
| The industrial internet | Benedict Evans | 2014-10-14 |
| Voice is the next big thing in mobile | Benedict Evans | 2014-10-01 |
| Ways to think about watches | Benedict Evans | 2014-09-16 |
| iPhone 6 and Android value | Benedict Evans | 2014-09-11 |
| Podcast: Apple day | Benedict Evans | 2014-09-10 |
| Podcast: Amazon | Benedict Evans | 2014-09-06 |
| Why Amazon Has No Profits | Benedict Evans | 2014-09-05 |
| Connecting the world | Benedict Evans | 2014-08-26 |
| Podcast: bundling and unbundling | Benedict Evans | 2014-08-15 |
| Chartflood: UK use of technology | Benedict Evans | 2014-08-07 |
| Note on cheap iPhones | Benedict Evans | 2014-08-06 |
| App unbundling, search and discovery | Benedict Evans | 2014-08-03 |
| How many Android tablets? | Benedict Evans | 2014-07-31 |
| How long do Android phones last? | Benedict Evans | 2014-07-31 |
| Podcast: micro and macro | Benedict Evans | 2014-07-25 |
| App store revenue | Benedict Evans | 2014-07-23 |
| 8 Apple charts for the June quarter | Benedict Evans | 2014-07-22 |
| Unbundling innovation: Samsung, PCs and China | Benedict Evans | 2014-07-11 |
| The next phase of smartphones | Benedict Evans | 2014-07-04 |
| The explosion of imaging | Benedict Evans | 2014-07-03 |
| Phases in mobile | Benedict Evans | 2014-06-29 |
| Google IO podcast | Benedict Evans | 2014-06-26 |
| Market shares and ecosystem value | Benedict Evans | 2014-06-25 |
| Amazon and Android forks | Benedict Evans | 2014-06-23 |
| Digital News | Benedict Evans | 2014-06-13 |
| Podcast: cross-platform development | Benedict Evans | 2014-06-06 |
| Digesting WWDC: cloudy | Benedict Evans | 2014-06-05 |
| Beats - content is king? | Benedict Evans | 2014-05-28 |
| The internet of things | Benedict Evans | 2014-05-27 |
| Mass-market use cases | Benedict Evans | 2014-05-22 |
| Android fragmentation and the cloud | Benedict Evans | 2014-05-20 |
| Unfair but relevant | Benedict Evans | 2014-05-06 |
| a16z podcast: when your PC expires | Benedict Evans | 2014-05-02 |
| Media attitudes and use | Benedict Evans | 2014-04-29 |
| Video on tablets | Benedict Evans | 2014-04-27 |
| iPads and tablet growth | Benedict Evans | 2014-04-25 |
| a16z podcast: valuations | Benedict Evans | 2014-04-20 |
| a16z podcast: TV | Benedict Evans | 2014-04-17 |
| Glass B2B applications | Benedict Evans | 2014-04-16 |
| a16z podcast: productivity | Benedict Evans | 2014-04-11 |
| In mobile, everything is still wide open | Benedict Evans | 2014-04-07 |
| Railways and WhatsApp | Benedict Evans | 2014-04-07 |
| a16z podcast: China | Benedict Evans | 2014-03-30 |
| Notes on TV | Benedict Evans | 2014-03-27 |
| Facebook, identity and throwing sheep | Benedict Evans | 2014-03-26 |
| a16z podcast: searching for mobile pagerank | Benedict Evans | 2014-03-24 |
| Cards, code and wearables | Benedict Evans | 2014-03-19 |
| Sunday Morning Charts | Benedict Evans | 2014-03-16 |
| Social messaging consolidation | Benedict Evans | 2014-03-15 |
| a16z podcast: the end of the platform wars | Benedict Evans | 2014-03-14 |
| iPhone 5S and 5C in China | Benedict Evans | 2014-03-12 |
| 700m smartphones & tablets in China | Benedict Evans | 2014-03-12 |
| China scale | Benedict Evans | 2014-03-12 |
| Tablets, PCs and Office | Benedict Evans | 2014-02-27 |
| Three phases of messaging | Benedict Evans | 2014-02-21 |
| Bloomberg TV re Whatsapp | Benedict Evans | 2014-02-20 |
| Ways of thinking about Google | Benedict Evans | 2014-02-20 |
| Whatsapp and $19bn | Benedict Evans | 2014-02-20 |
| Apple passing Microsoft | Benedict Evans | 2014-02-12 |
| The Amazon Rorschach blot | Benedict Evans | 2014-02-11 |
| WhatsApp and Skype | Benedict Evans | 2014-02-10 |
| Android instability | Benedict Evans | 2014-02-08 |
| Interaction, canvases and ecosystems | Benedict Evans | 2014-01-30 |
| Smartphone market share is not a metric | Benedict Evans | 2014-01-28 |
| Ecosystem maths | Benedict Evans | 2014-01-28 |
| Apple's quarter | Benedict Evans | 2014-01-28 |
| WhatsApp CEO update | Benedict Evans | 2014-01-21 |
| What does mobile scale mean? | Benedict Evans | 2013-12-18 |
| Who buys the iPhone 5C? | Benedict Evans | 2013-12-08 |
| Drone footage from Bangkok | Benedict Evans | 2013-12-02 |
| The limits of online video? | Benedict Evans | 2013-12-02 |
| Mobile interaction models | Benedict Evans | 2013-11-28 |
| Four games | Benedict Evans | 2013-11-27 |
| The meaning of really cheap Android | Benedict Evans | 2013-11-20 |
| Bloomberg TV re Instagram & Facebook | Benedict Evans | 2013-11-13 |
| A note on the high end | Benedict Evans | 2013-11-12 |
| Messaging and SMS | Benedict Evans | 2013-11-12 |
| Instagram and Youtube | Benedict Evans | 2013-11-10 |
| Mobile is eating the world, autumn 2013 edition | Benedict Evans | 2013-11-05 |
| Scale and polarisation in mobile | Benedict Evans | 2013-10-31 |
| Simplicity | Benedict Evans | 2013-10-31 |
| Twitter as a blank canvas | Benedict Evans | 2013-10-29 |
| Apple Q4 | Benedict Evans | 2013-10-28 |
| iPads, price and self-selection | Benedict Evans | 2013-10-24 |
| Foursquare traction | Benedict Evans | 2013-10-09 |
| Chinese app platforms | Benedict Evans | 2013-10-08 |
| Children, mobile phones, tablets and games | Benedict Evans | 2013-10-04 |
| Podcast | Benedict Evans | 2013-10-04 |
| On demand TV viewing in the UK | Benedict Evans | 2013-10-01 |
| Dead social networks and the value of history | Benedict Evans | 2013-09-30 |
| SKUs, cyclicality and prepayments | Benedict Evans | 2013-09-24 |
| Platform updates and the rate of innovation | Benedict Evans | 2013-09-23 |
| Unbundling: AOL, Facebook and LinkedIn | Benedict Evans | 2013-09-22 |
| Atomisation | Benedict Evans | 2013-09-21 |
| Airdrop and app discovery | Benedict Evans | 2013-09-20 |
| Tim Cook on price | Benedict Evans | 2013-09-19 |
| Tracking messaging | Benedict Evans | 2013-09-18 |
| iPhone price and positioning | Benedict Evans | 2013-09-17 |
| Apple and Android product ramps | Benedict Evans | 2013-09-13 |
| iPhone 5C&S discussion | Benedict Evans | 2013-09-11 |
| Windows Mobile - one more push? | Benedict Evans | 2013-09-10 |
| Android's route to 1bn | Benedict Evans | 2013-09-08 |
| The price of the 5C | Benedict Evans | 2013-09-05 |
| Microsoft and Nokia | Benedict Evans | 2013-09-03 |
| Nokia then and now | Benedict Evans | 2013-09-03 |
| Is Google fighting a platform war? | Benedict Evans | 2013-08-31 |
| PCs and smartphones: the long view | Benedict Evans | 2013-08-23 |
| Steve Ballmer's failure | Benedict Evans | 2013-08-23 |
| Nexus phones are ringers | Benedict Evans | 2013-08-20 |
| iPod ASP | Benedict Evans | 2013-08-16 |
| App stores, portals and discovery | Benedict Evans | 2013-08-15 |
| Defending iOS with cheap iPhones | Benedict Evans | 2013-08-13 |
| US iPhone share | Benedict Evans | 2013-08-08 |
| Notes on a cheap iPhone | Benedict Evans | 2013-08-07 |
| iPod eclipse | Benedict Evans | 2013-08-03 |
| Facebook Mobile - still here | Benedict Evans | 2013-08-03 |
| Umeng on mobile in China | Benedict Evans | 2013-08-01 |
| The state of mobile, Q2 2013 | Benedict Evans | 2013-08-01 |
| Polarisation, continued | Benedict Evans | 2013-07-29 |
| Amazon is not a media company | Benedict Evans | 2013-07-26 |
| Android tablet numbers | Benedict Evans | 2013-07-25 |
| Apple cyclicality | Benedict Evans | 2013-07-24 |
| Triangulating China | Benedict Evans | 2013-07-23 |
| iPhone USA | Benedict Evans | 2013-07-21 |
| The irrelevance of Microsoft | Benedict Evans | 2013-07-20 |
| China Mobile | Benedict Evans | 2013-07-17 |
| 'My God, it's full of charts' | Benedict Evans | 2013-07-09 |
| Glass, Home and solipsism | Benedict Evans | 2013-07-09 |
| Tech innovation in TV | Benedict Evans | 2013-07-04 |
| Lumia and BB10 | Benedict Evans | 2013-06-28 |
| Notes on the next Apple TVs | Benedict Evans | 2013-06-25 |
| Sao Paolo socio-economics as seen in smartphone choices | Benedict Evans | 2013-06-20 |
| Twitter as a window into smartphone distribution | Benedict Evans | 2013-06-20 |
| Twitter, canvases and cards | Benedict Evans | 2013-06-18 |
| iOS | Benedict Evans | 2013-06-16 |
| Counting geeks: who cares that Android is 'open'? | Benedict Evans | 2013-06-05 |
| Facebook and alternatives on mobile | Benedict Evans | 2013-05-26 |
| On market share | Benedict Evans | 2013-05-23 |
| Google IO | Benedict Evans | 2013-05-21 |
| 'Mobile is eating the world' | Benedict Evans | 2013-05-17 |
| How many apps do Android and iOS users download? | Benedict Evans | 2013-05-16 |
| BBM and the rest | Benedict Evans | 2013-05-14 |