Growth marketer who has worked at Brighte and led growth at Curious Thing AI; as employee number 3 at the investment fund Spaceship she built a waitlist of 40,000 people before its launch.
7 books they recommend · 3 appearances
How Theranos reached a $9 billion value with blood tests that never worked.
Also recommended by: Alfred Lin, Bill Gates, Andrew Chen and 6 others
How Uber grew on subsidies and aggression until its founder was pushed out in 2017.
Also recommended by: Alexis Ohanian, Andrew Wilkinson and 3 others
The foundational text of the modern PM role. Cagan's central argument — that most companies build the wrong things because they treat product as a delivery function rather than a discovery function — reframes everything that follows. The chapter on product discovery versus product delivery is worth the price of the book.
Also recommended by: Marty Cagan
Why startups should build something new and own a small market before growing.
Also recommended by: Balaji S. Srinivasan, Eric Weinstein and 35 others
A novel of a rich man of unknown origin on Long Island and the woman he wants back.
Also recommended by: Mohnish Pabrai, Patrick Collison, Bill Gates and 2 others
Experiments showing that people depart from rational choice in repeatable ways.
Also recommended by: Mohnish Pabrai, Alfred Lin, David Kadavy and 5 others
Twenty-one essays on today's challenges, from technology and politics to truth.
Also recommended by: Bill Gates, Alfred Lin, Daniel Petre and 3 others
| #3 - Anna Cheng (Head of Growth @ Curious Thing) | The Seicho Podcast | 2019-08-05 |
| The BSOC Bulletin: Growth Marketing with Anna Cheng | UNSW Business Society | |
| Let's Talk Growth - Anna Cheng on viral growth in highly regulated industries | StartCon |