
The rise and fall of the American department store, Sears throughout.
Chosen by shared topics, the entries that hold them, and the people who recommended both.
The classic scholarly history of the mail-order and store model.
How DuPont, GM, Standard Oil and Sears built the multidivisional firm.
How tobacco chemists engineered cigarettes, drawn from the industry's own documents.
How Star Wars merchandise came to outgrow the films that created it.
How Kodak's advertising taught Americans what to photograph.
How the cigarette rose in 20th-century America, and how its harm was proved.
Topics