
Led Starbucks from 1986 to 2000 and 2008 to 2017, and again as interim CEO in 2022–2023; owned the Seattle SuperSonics basketball team from 2001 to 2006.
Pour Your Heart Into It and From the Ground Up describe how a service format was standardised across thousands of locations while the company paid for health coverage and equity for hourly staff, and what that cost. Onward records the 2008 turnaround - closing stores, retraining baristas, cutting a growth plan the founder had approved - and is the more useful account for anyone operating under pressure.
3 books of their own · 3 biographies about them · 5 articles · 17 appearances
Insider account: Schultz on building the company to 1997.
Recommended by: Mohnish Pabrai
Insider account: Schultz's 2008 return and the store closures.
Recommended by: Ron Conway, Tom Bilyeu
Insider account: later memoir on social responsibility and politics.
Recommended by: Bill Gates
Pour Your Heart Into It | Insider account: Schultz on building the company to 1997. | 1997 | T3 | Mohnish Pabrai |
Onward: How Starbucks Fought for Its Life without Losing Its Soul | Insider account: Schultz's 2008 return and the store closures. | 2011 | T3 | Ron Conway, Tom Bilyeu |
From the Ground Up | Insider account: later memoir on social responsibility and politics. | 2019 | T3 | Bill Gates |
Insider account: later memoir on social responsibility and politics.
Recommended by: Bill Gates
Insider account: Schultz's 2008 return and the store closures.
Recommended by: Ron Conway, Tom Bilyeu
Insider account: Schultz on building the company to 1997.
Recommended by: Mohnish Pabrai
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| Closing our Southern border would be a big mistake… | Medium | 2019-04-03 |
| Our path | Medium | 2019-02-19 |
| Why Is Howard Schultz Taking a Starbucks Union So Personally? Paywall | The New York Times | 2022 |