The Investor's Shelf — one book
Enterprise One to One

Enterprise One to One

Don Peppers, Martha Rogers
1996
T4 436 pages · about 7h 16m to read OL1956628Wgoodreads

Where it sits in the reference 1

Business themes

Who recommended it 1 · 1 direct

Chai with Pabrai bookshelf — Sales and Marketing

Similar books 6

Chosen by shared topics, the entries that hold them, and the people who recommended both.

Data-Driven Marketing
Data-Driven MarketingMark Jeffery
Different: Escaping the Competitive Herd
Different: Escaping the Competitive HerdYoungme Moon
Focus
FocusAl Ries
How to Drive Your Competition Crazy
How to Drive Your Competition CrazyGuy Kawasaki
Strategic Brand Management: Building, Measur
Strategic Brand Management: Building, Measuring, and Managing Brand EquityKevin Lane Keller
Successful Large Account Management
Successful Large Account ManagementRobert Miller, Stephen Heiman