The Investor's Shelf — one book
Strategic Brand Management: Building, Measur

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Kevin Lane Keller
1997
T4 784 pages · about 13h 4m to read OL2684163Wgoodreads
Sales and MarketingBusiness and Management

Where it sits in the reference 1

Management and Organisational Design
Business themes

Who recommended it 1 · 1 direct

Mohnish Pabraidirect
source
Chai with Pabrai bookshelf — Sales and Marketing

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