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Golden Arches East: McDonald's in East Asia

Golden Arches East: McDonald's in East Asia

James L. Watson
1997
T3 256 pages · about 4h 16m to read OL7212720Wgoodreads

Edited fieldwork on how the format was localised across Asia.

Sociology and CultureCompany HistoriesFood

Where it sits in the reference 1

McDonald's
Companies

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