The Investor's Shelf — one book
The Macintosh Way
The Macintosh Way
About Guy Kawasaki
Chief evangelist at Canva; earlier Apple's Macintosh evangelist and a co-founder of Garage Technology Ventures.
The Art of the Start breaks early-company work into concrete tasks - pitching, positioning, recruiting, bootstrapping, partnering - for founders with no prior company behind them. The Macintosh Way and Selling the Dream document how Apple built developer and customer evangelism into a product launch, which is where the modern practice of developer relations comes from.
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