The Investor's Shelf — one person
GK
Guy Kawasaki
Chief evangelist at Canva; earlier Apple's Macintosh evangelist and a co-founder of Garage Technology Ventures.
The Art of the Start breaks early-company work into concrete tasks - pitching, positioning, recruiting, bootstrapping, partnering - for founders with no prior company behind them. The Macintosh Way and Selling the Dream document how Apple built developer and customer evangelism into a product launch, which is where the modern practice of developer relations comes from.
7 books of their own · 11 books they recommend
Books they wrote 7
Start here
- The Art of the Start 2.0Guy Kawasaki, 2015
- The Macintosh WayGuy Kawasaki, 1990
- Selling the DreamGuy Kawasaki, 1991
Guy Kawasaki · 1995 · Kawasaki on competing through service, speed and irritating incumbents
Books they recommend 11
Good Books compiles this list from interviews, podcasts, articles and social posts; the site does not link each title to the person’s own words.
Book recommendations listed on their Good Books profile 11
Psychology and Behaviour 2
Denise Shekerjian · not in an entry yet aggregator only
