IBM
Companiesenterprise-computing
Century-old computing company whose Watson dynasty, near-death in the early 1990s and wartime record are each the subject of major books.
9 books
Start here
- Who Says Elephants Can't Dance?Louis V. Gerstner, 2002
- Father, Son & CoThomas J. Watson Jr., Peter Petre, 1990
- IBM: The Rise and Fall and Reinvention of a Global IconJames W. Cortada, 2019
Books 9
Edwin Black · 2001 · IBM's punch-card business in Nazi Germany; contested but landmark.
Louis V. Gerstner · 2002 · Insider account by the CEO who ran IBM's 1990s turnaround.
Thomas J. Watson Jr., Peter Petre · 1990 · Insider memoir by the CEO who bet IBM on the System/360.
James W. Cortada · 2019 · The standard full-length corporate history by a company historian.
T3 Big blues
Paul Carroll · 1993 · Subtitled The Unmaking of IBM; the collapse Gerstner inherited.
Emerson W. Pugh · 1995 · Technical and organisational history through the System/360 era.
Kevin Maney · 2003 · Thomas Watson Sr. and the building of IBM's sales culture.
Ralph Watson McElvenny, Marc Wortman · 2023 · Tom Watson Jr. and the bet-the-company System/360 decision — Open Library has no work record; only a 'Summary of Ralph Watson Mcelvenny's...' study guide by IRB Media
unverified
T4 Blue Magic
James Chposky, Ted Leonsis · 1988 · How the IBM PC was built outside the normal organisation.