PepsiCo

Companiesfood-and-beverage

Consistently less written about than Coca-Cola; the literature is mainly executive memoir plus the cola-wars accounts.

5 books

Start here

  1. The Other Guy Blinked: How Pepsi Won the Cola WarsRoger Enrico, Jesse Kornbluth, 1986
  2. My Life in FullIndra Nooyi, 2021
  3. Salt Sugar Fat: How the Food Giants Hooked UsMichael Moss, 2013

Books 5

Salt Sugar Fat: How the Food Giants Hooked U
T2 Salt Sugar Fat: How the Food Giants Hooked Us
Michael Moss · 2013 · Extended reporting on PepsiCo's Frito-Lay science and the Nooyi reformulation push.
Open Library
The Other Guy Blinked: How Pepsi Won the Col
T3 The Other Guy Blinked: How Pepsi Won the Cola Wars
Roger Enrico, Jesse Kornbluth · 1986 · Insider account: Pepsi's president on the New Coke episode.
Open Library
Soda Politics
T3 Soda Politics
Marion Nestle · 2015 · The regulatory and tax threat to carbonated volumes; Open Library unreachable.
Open Library
My Life in Full
T3 My Life in Full
Indra Nooyi · 2021 · Insider account: Nooyi's memoir of twelve years as CEO.
Open Library
The Cola Wars
T4 The Cola Wars
J. C. Louis, Harvey Z. Yazijian · 1980 · Early history of the Coke-Pepsi rivalry and bottling politics.
Open Library