Southwest Airlines

Companiesairlines

The low-cost carrier model; the literature is largely admiring culture-and-management writing rather than investigative history.

7 books

Start here

  1. Nuts! Southwest Airlines' Crazy Recipe for Business and Personal SuccessKevin Freiberg, Jackie Freiberg, 1996
  2. Southwest Passage: The Inside Story of Southwest Airlines' Formative YearsLamar Muse, 2002
  3. The Southwest Airlines WayJody Hoffer Gittell, 2003

Books 7

Hard Landing
T2 Hard Landing
Thomas Petzinger Jr. · 1995 · Deregulation-era industry history; Southwest and Kelleher throughout.
Open Library
Patrick Collison
Nuts! Southwest Airlines' Crazy Recipe for B
T2 Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success
Kevin Freiberg, Jackie Freiberg · 1996 · The best-known account of the Kelleher-era culture.
Open Library
Turbulent Skies: The History of Commercial A
T3 Turbulent Skies: The History of Commercial Aviation
T. A. Heppenheimer · 1995 · Industry context for the deregulation opening Southwest exploited.
Open Library
Southwest Passage: The Inside Story of South
T3 Southwest Passage: The Inside Story of Southwest Airlines' Formative Years
Lamar Muse · 2002 · Founding CEO's insider account of the airline's first decade.
Open Library
The Southwest Airlines Way
T3 The Southwest Airlines Way
Jody Hoffer Gittell · 2003 · Academic study of relational coordination and turnaround times.
Open Library
Ryan Peterson
Lessons in Loyalty
T4 Lessons in Loyalty
Lorraine Grubbs-West · 2005 · Insider account: former head of people on hiring and retention.
Open Library
Leading with LUV
T4 Leading with LUV
Ken Blanchard, Colleen Barrett · 2010 · Insider management account from Southwest's long-serving president.
Open Library