Discount and everyday low price

Low price as a permanent operating discipline rather than a promotion; the same logic appears in grocery and in airlines.

7 books

Start here

  1. Sam Walton: Made in AmericaSam Walton, John Huey, 1992
  2. Becoming Trader JoeJoe Coulombe, 2021
  3. The Great A&P and the Struggle for Small Business in AmericaMarc Levinson, 2011

Books 7

Sam Walton, John Huey · 1992 · Walton's own account of low prices funded by low costs and high turns.
Marc Levinson · 2011 · The first everyday-low-price chain, and the political backlash it drew.
Joe Coulombe · 2021 · Founder's account of a private-label, limited-SKU, high-turn grocery model.
Kevin Freiberg, Jackie Freiberg · 1996 · Southwest: how a low-cost operating model is actually run.
Siobhán Creaton · 2004 · The purest European study of stripping cost out of a service business.
Ellen Ruppel Shell · 2009 · The externalities of the discount model.
Dieter Brandes · 2004 · A former Aldi director on radical simplicity as the cost model.