Franchising

Business models

Selling the system rather than the product: royalty streams, brand control, and the recurring conflict between franchisor and franchisee. Love's history is the one indispensable book; most of the rest is how-to.

6 books

Start here

  1. Grinding It OutRay Kroc, Robert Anderson, 1977
  2. McDonald's: Behind the ArchesJohn F. Love, 1986
  3. The E-Myth RevisitedMichael E. Gerber, 1995

Books 6

McDonald's: Behind the Arches
T1 McDonald's: Behind the Arches
John F. Love · 1986 · The definitive account of how the franchise model was engineered.
Open Library
Mohnish Pabrai
Grinding It Out
T2 Grinding It Out
Ray Kroc, Robert Anderson · 1977 · Kroc's own account; the real business is real estate and system discipline.
Open Library
Mohnish Pabrai
The E-Myth Revisited
T2 The E-Myth Revisited
Michael E. Gerber · 1995 · Build the business as a replicable prototype; the franchise mindset generalised.
Open Library
Alex LiebermanAli AbdaalAndrew WilkinsonDerek SiversJohn D SaundersNick HuberSimon SinekTim FerrissTom Bilyeu
Franchise: The Golden Arches in Black Americ
T2 Franchise: The Golden Arches in Black America
Marcia Chatelain · 2020 · Pulitzer-winning history of franchising as racial and economic policy.
Open Library
Franchise Your Business
T3 Franchise Your Business
Mark Siebert · 2016 · The practitioner manual on franchising an existing operation.
Open Library
The Educated Franchisee
T4 The Educated Franchisee
Rick Bisio · 2011 · Buyer's-side guide to picking and vetting a franchise.
Open Library