The low-cost carrier model; the literature is largely admiring culture-and-management writing rather than investigative history.
US airlines after 1978 deregulation through Crandall, Lorenzo and Kelleher.
Recommended by: Patrick Collison
How Southwest Airlines built its low-cost model and its culture under Herb Kelleher.
Commercial aviation from biplanes after the First World War to deregulation.
Southwest Airlines' first decade, told by its founding chief executive.
Academic study of relational coordination and turnaround times.
Recommended by: Ryan Peterson
Insider account: former head of people on hiring and retention.
Insider management account from Southwest's long-serving president.