Web portal that defined the 1990s internet and then lost search, social and mobile in turn; its literature is small and concentrated on the decline.
The search industry from early engines to Google, and how paid search was invented.
Recommended by: Gary Vaynerchuk, Keith Rabois
Marissa Mayer's arrival at Yahoo in 2012 and her struggle to turn it around.
Contemporary profiles including Yahoo's founding by Yang and Filo.
Recommended by: Keith Rabois
Written before the crash, naming Yahoo among the overvalued.
Subtitled Reinvention and the Road Ahead; written after the crash.