
Fisher and Hoffmans set out fifty beliefs about investing that they argue are wrong, testing each against long-run data.
The format is uniform: state the belief, present the data, explain what the data shows instead. The beliefs addressed include that bonds are safer than stocks, which they test over long horizons and against inflation; that a high price to earnings ratio means the market is expensive and will fall, which they show has weak predictive power; that high dividend yields provide safe income, which ignores the total return and the risk of dividend cuts; that a rule allocating bonds by age is sound, which they argue ignores the investor's time horizon and needs; that budget deficits, trade deficits or high government debt cause poor market returns, none of which the historical relationships support; that a strong currency is good for equities; that small capitalisation stocks always outperform; that stop-loss orders limit losses; that market timing based on presidential terms, calendar effects or technical indicators works; and that high volatility predicts poor returns.
The recurring analytical points are that a belief widely held is already reflected in prices and therefore cannot produce excess return; that correlations people assume exist frequently do not when tested; and that investors need long-horizon growth more than they need short-horizon comfort.
Fisher's firm manages money for individuals and its business depends on clients remaining invested in equities, which aligns with most of the book's conclusions. The data presented supports the arguments but is selected by the authors and the tests are not always specified precisely enough to check. Several of the debunked beliefs are straw versions rather than what informed holders actually claim. The general method, of testing a widely held belief against data rather than accepting it, is sound regardless.
Individual investors who act on widely held market beliefs and want them tested, noting the author's business interest in the conclusions.
Founder and Executive Chairman, Fisher Investments; Forbes "Portfolio Strategy" columnist 1984-2016
A long, public money-management record plus Super Stocks, which introduced the price-to-sales ratio and outlived its news cycle.
Chosen by shared topics, the entries that hold them, and the people who recommended both.




