
Adversarial reporting on the culture and the returns.
Rob Copeland, a New York Times reporter, spent years investigating Bridgewater Associates and produced this account of the firm and of Ray Dalio. It contradicts the public presentation of the firm substantially.
Copeland's central claims are these. The radical transparency system, including the recorded meetings, the dot collector ratings and the baseball cards displaying employee scores, functioned as a mechanism of control rather than as a search for truth, and the ratings that mattered were Dalio's. The Principles were applied selectively and Dalio was exempt from them. The investment process, contrary to the public account of systematic rules developed over decades, depended substantially on Dalio's own judgement, and Copeland reports that the number of genuine rules driving the flagship strategy was small. Employee turnover was extreme and the firm operated under non-disclosure agreements that prevented former employees speaking.
Copeland also covers the firm's returns, arguing that performance after the 2008 period was mediocre relative to its reputation and its fees, and the succession attempts that repeatedly failed. Bridgewater and Dalio disputed the book comprehensively on publication and Dalio has said it contains numerous errors. Readers should weigh that the sourcing is largely from former employees bound by agreements they may resent, and that the firm's rebuttals are detailed. The account of how the transparency system actually operated is the book's most substantiated material.
Investors and allocators who want a documented challenge to a widely copied management system, read alongside the firm's rebuttals.
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