Nike

Companiesapparel-footwear

The marketing-led athletic brand, covered by one very successful founder memoir and a small set of unauthorized histories.

9 books

Start here

  1. Shoe DogPhil Knight, 2016
  2. Swoosh: The Unauthorized Story of Nike and the Men Who Played ThereJ. B. Strasser, Laurie Becklund, 1991
  3. No LogoNaomi Klein, 1999

Books 9

J. B. Strasser, Laurie Becklund · 1991 · The unauthorized early history, written from inside the circle.
Naomi Klein · 1999 · The anti-sweatshop campaign that reshaped Nike's supply chain.
Donald R. Katz · 1994 · A year inside Nike at the peak of its 1990s expansion.
Kenny Moore · 2006 · Biography of Nike's co-founder and coach, by his athlete.
Barbara Smit · 2008 · Adidas and Puma; the rivalry Nike displaced.
Robert Goldman, Stephen Papson · 1998 · Analysis of the brand-marketing machine at its peak.
Dan Wetzel, Don Yaeger · 2000 · Nike money inside youth basketball and endorsement pipelines.
Geoff Hollister · 2008 · Insider account: Nike's third employee on the running boom.