Advertising

Industries

An agency business whose economics rest on client relationships and measurement claims, now unsettled by programmatic buying.

8 books · 3 people behind it

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  1. Ogilvy on AdvertisingDavid Ogilvy, 1983
  2. Confessions of an Advertising ManDavid Ogilvy, 1963
  3. Positioning: The Battle for Your MindAl Ries, Jack Trout, 1981
  4. Scientific AdvertisingClaude C. Hopkins, 1923

The people behind it 3

Each person holds a book in this entry or names it in their own tags.

Strategists 2

AR
Al Ries1 book hereRory Sutherlandnamed in their tags

Journalists 1

AR
Al Ries1 book here

Books 8

Scientific Advertising
T1 Scientific Advertising
Claude C. Hopkins · 1923 · The origin of direct-response testing and measurable copy.
Open Library
Patrick O'Shaughnessy
Confessions of an Advertising Man
T1 Confessions of an Advertising Man
David Ogilvy · 1963 · Insider account of running Ogilvy & Mather.
Open Library
Mohnish PabraiDavid CancelSam Parr
Positioning: The Battle for Your Mind
T1 Positioning: The Battle for Your Mind
Al Ries, Jack Trout · 1981
Open Library
Patrick CollisonAaron LevieDavid CancelEv WilliamsPatrick O'ShaughnessyRan SegallSophie BakalarSuperbook reading lists
Ogilvy on Advertising
T1 Ogilvy on Advertising
David Ogilvy · 1983 · Insider practitioner's manual; still the standard introduction.
Open Library
Mohnish PabraiDavid CancelEv WilliamsNoah Kagan
The Hidden Persuaders
T2 The Hidden Persuaders
Vance Packard · 1957 · Motivational research and the first popular backlash against it.
Open Library
The Attention Merchants
T2 The Attention Merchants
Tim Wu · 2016 · Two centuries of reselling human attention.
Open Library
Where the Suckers Moon
T3 Where the Suckers Moon
Randall Rothenberg · 1994 · One account, Subaru, followed through a full agency cycle.
Open Library
Jason Fried
Subprime Attention Crisis
T3 Subprime Attention Crisis
Tim Hwang · 2020 · Programmatic ad inventory analysed as a mispriced asset class.
Open Library