Freemium
A free tier funded by a paying minority. Short literature, mostly written by operators inside games and consumer apps.
8 books · 1 people behind it
Start here
- FreeChris Anderson, 2009
- HookedNir Eyal, 2014
- Information RulesCarl Shapiro, Hal R. Varian, 1998
The people behind it 1
Each person holds a book in this entry or names it in their own tags.
Journalists 1
Books 8
Carl Shapiro, Hal R. Varian · 1998 · Lock-in, switching costs and versioning; still the sharpest account of information economics.
T2 Free
Chris Anderson · 2009 · Cross-subsidy and zero marginal cost; the popular case for free tiers.
T2 Hooked
Nir Eyal · 2014 · The habit loop that makes a free product worth monetising.
Madhavan Ramanujam, Georg Tacke · 2016 · Simon-Kucher's argument that price should be designed before the product.
Andrew Chen · 2021 · Free tiers used as the tool for reaching network critical mass.
Eric Benjamin Seufert · 2013 · The arithmetic of conversion rates, whales and lifetime value.
Wes Bush · 2019 · How a free tier is designed to convert rather than merely to attract.
T4 Free-to-Play
Will Luton · 2013 · Games operator on retention, whales and the shape of monetisation curves.